Training Video Production

Engage your audience and make your messages stick

Educate, inspire & drive real change with your training videos

Can’t convince your team to read another dry training booklet? Are your customers hesitant to learn how to use your product or service effectively?

Training content doesn't have to be dry. Our training video experiences combine the important messages you need to deliver along with a compelling experience or story.

Your audience learns more effectively when they're engaged, & most importantly, they retain that information longer.

Create training experiences that drive results - let’s achieve more with video together

Tell us about your project...

Our time-tested process for effective video content

We begin with research into your audience and an understanding of the information you need explained. We believe in forming collaborative partnerships, so we can take the time to understand you, your goals, and the people you’re speaking to.

Then we design the creative approach of each training video based on the most effective and interesting ways of expressing each key message. Which makes learning engaging, not soul-destroying.

The end result? You have a happy & informed audience.

You collaborate with us on the brief

Set clear objectives
& define success

We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
Research audience
& market

Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
Decide
core messages

Together we construct a core message to drive action towards your goals that's in line with your brand and engaging for your audience.
Develop creative
idea & story

Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
Script
& storyboard

Next we write a video script that incorporates your message and story. We also help you visualise the finished piece through a storyboard.
Film, animate
& edit

The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
Measure
success

Once you're completely happy, it's time to distribute your video content. And we report on its success based on your original objectives.

We handle planning & production

Ready to start planning your training videos? - we can help you succeed!

Talk to us...

Effective video starts with an effective video strategy

Audiences are smarter, more savvy and hungry for tailored videos that answer their specific needs. This is why strategy for your content is essential...

It's why starting with a clear strategy has become the most important part of any video project. It's also why we offer a full range of services to create the most hardworking videos possible for your brand.

We'll help you create a comprehensive video content strategy that slots effortlessly into your existing marketing. We'll edit your brand film into shorter clips to be used in your social media marketing. We'll set up video advertising and video SEO to ensure your content gets in front of the right people.

If you're looking for a partner to help you get the most out of your training videos, we can help you succeed.
Strategy image-1.png

Strategy

The backbone of successful video content marketing is strategy. That's why we don't skimp on the research or planning stages. We take the time to figure out exactly what you want to achieve and how we can get you there.

  • Video content strategy
  • Audience personas
  • Competitor research
  • Distribution plans
Production

Production

Producing multiple pieces of content is about being as efficient as possible without losing energy and inspiration. We handle the entire process, from scripting to special effects. And we always keep our passion for the craft front of mind.

  • Creative storytelling
  • Live-action video
  • Animation
  • Video templates & brand guidelines
Marketing

Distribution

Video content is only successful if it connects with your audience. We'll distribute your video content through the right channels and with the right tactics to ensure your viewers are engaged, inspired and compelled to act.

  • Video SEO
  • Video advertising
  • Social media marketing
  • Youtube optimisation

A few of our clients

Pencarrie Essen Engineering Blackdown Clothing Draper Group Gear and Go A.R.D.U maritimo First Engineering Premier Plates Zinter

Promotional Videos made by Blackdown Media

Our in house production team is experienced in the full spectrum of promotional video content.